Olympics & Paralympics x SNCF

(4UATRE AGENCY) PART OF CONRAN DESIGN’S EVENT DESIGN WORK FOR PARIS 2024. THIS PROJECT IS INCLUDED IN THE 1ST PRIZE-WINNING ‘EVENT DESIGN’ AT THE 2025 ART DIRECTORS CLUB AWARDS. FOR THE PARIS 2024 OLYMPIC & PARALYMPIC GAMES, EACH PARTNER SHOWCASES THE GAMES’ COLORS AS PART OF AN INTERNATIONAL DISPLAY. SNCF GARES & CONNEXIONS CHOSE TO ADORN THE EXTERIORS OF ITS 22 MAJOR FRENCH STATIONS IN HOST CITIES. A UNIQUE FEATURE WAS THE CREATION OF FOUR COMPLEMENTARY ILLUSTRATIVE PANELS—PIANO, TRAIN STATION, SUITCASE, AND HIGH-SPEED TRAIN—EXTENDING THE “LOOK OF THE GAMES” GRAPHIC CHARTER. DESIGNED USING THE SAME GRID AS THE OFFICIAL GAMES TILES, THESE ELEMENTS ENHANCE THE TRAVELER EXPERIENCE WHILE ALIGNING WITH SNCF STANDARDS. "THIS CREATIVE APPROACH ALLOWS PARTNERS TO CREATE UP TO FOUR CUSTOMIZED SYMBOLS, IN THE GAMES’ COLORS AND/OR THEIR OWN." — PARIS 2024 / COJO THE FOUR ELEMENTS WERE DEVELOPED USING A COLOR APPROACH ALIGNED WITH THE LOOK OF THE GAMES BRAND GUIDELINES, ENSURING SEAMLESS INTEGRATION WITH EXISTING ILLUSTRATIONS. CONSISTENCY WAS ACHIEVED THROUGH SCALE, COLOR STANDARDS, REPETITION, AND HARMONY. EACH EXTERIOR DISPLAY FEATURES THE COLORS OF THE GAMES AND SNCF, DELIGHTING TRAVELERS. THE PROJECT CAN BE SEEN ON MAJOR STATIONS FROM JUNE TO SEPTEMBER DURING THE GAMES. PH CREDITS : ©WCONRANDESIGN / ©PARIS2024 / ©4UATRE / ©LUDIVINEFOSSEY