Olympics & Paralympics x SNCF

"THIS CREATIVE APPROACH ALLOWS PARTNERS TO CREATE UP TO FOUR CUSTOMIZED SYMBOLS, IN THE GAMES’ COLORS AND/OR THEIR OWN." - PARIS 2024 / COJO For the Paris 2024 Olympic & Paralympic Games, each partner showcases the Games’ colors internationally. SNCF Gares & Connexions decorated the exteriors of its 22 major stations in host cities, featuring four complementary illustrative panels: Piano, Train Station, Suitcase and High-Speed Train, extending the Games’ graphic identity. Created using the same grid as the official Games tiles, the panels follow the brand’s color guidelines, ensuring consistency in scale, color and harmony while enhancing the traveler experience. From June to September, travelers can enjoy these vibrant displays combining the colors of the Games and SNCF across major stations. PART OF CONRAN DESIGN’S EVENT DESIGN WORK FOR PARIS 2024. THIS PROJECT IS INCLUDED IN THE 1ST PRIZE-WINNING ‘EVENT DESIGN’ AT THE 2025 ART DIRECTORS CLUB AWARDS.