ARCHIVE - Parcs et Jardins
(Personal - 2021)
Description
The City of Paris is revitalizing its parks and gardens with a renewed visual identity, aiming to celebrate its green spaces and bring them to life through the new Paris logo. The design emphasizes the harmony between city and nature, human and concrete, creating spaces where urban life and greenery coexist. Inspired by the ideas of taking root and renewal, these areas become personal havens for reflection and growth. The logo itself embodies this vision: it evokes a root, the letters “P” and “J” for Parc and Jardin, and the balance of yin and yang, symbolizing the interconnectedness of all elements within the city’s living landscape.
Services
BRANDING
, STRATEGY
, ART DIRECTION & GRAPHIC DESIGN














